About Us
Lead Igniter was created by 5 Diamond Advertising Co., a marketing and media company founded in 2019 in Sacramento, California by Carl Thornton Jr. After years of helping brands grow through out-of-home media, video production, and creative campaigns, we discovered a simple truth: the right incentive, delivered at the right moment, can transform a conversation, a relationship, and ultimately, a business.
Lead Igniter was built around that insight.
Instead of relying on deeper discounts or generic offers, we help you turn your existing marketing budget into something far more powerful: meaningful travel and dining experiences your prospects and clients actually want. By plugging Lead Igniter into your current marketing strategy, you’re not adding “another expense” you’re reallocating dollars you already spend on ads, promos, and campaigns into incentives that get noticed, remembered, and acted on.
Through your own portal, you gain access to a curated network of high-value travel and dining incentives, vacations, hotel stays, and restaurant experiences that you can deploy across your funnels, campaigns, and customer journeys. Whether you’re running lead generation campaigns, referral programs, limited-time offers, or client appreciation initiatives, Lead Igniter becomes a strategic lever inside your marketing budget, not a one-off giveaway.
And we don’t just hand you the tools and walk away. We equip you with training, playbooks, and proven frameworks so your team knows exactly how to integrate these incentives into your sales and marketing workflows.
That means:
-More compelling offers without constantly slashing prices
-Higher response rates from the same ad spend
-Stronger close rates and more referrals from your existing customer base
The result is simple: every dollar you invest in Lead Igniter is designed to support measurable marketing outcomes, more leads, more appointments, more sales, and stronger loyalty.
With Lead Igniter, you’re not just rewarding clients, you’re upgrading your marketing budget into a growth engine that helps you close more deals and grow with confidence.
STILL NOT SURE?
Frequently Asked Questions
Here are answers to the most common questions about how the Lead Igniter partnership works, what’s included in your portal, and how your customers redeem their rewards.
How does Lead Igniter actually help me get more leads and sales?
Lead Igniter gives you high-value incentives, vacation packages, hotel savings vouchers, and restaurant vouchers, that you can plug into your existing offers. For example, you might offer a vacation incentive when someone books a strategy call, a hotel voucher when they complete a consultation, or a restaurant voucher as a referral reward. These bonuses make your offers more attractive, increase response rates, and motivate people to take action.
We also provide training and resources inside your portal to show you exactly how to position and promote these incentives in your marketing.
What does the partnership with 5 Diamond Advertising Co. actually include?
When you join Lead Igniter, you’re not just buying incentives—you’re entering a partnership with 5 Diamond Advertising Co. You get access to our connections and resources, plus your own portal where you can log in with your name and password, access training materials, and send incentives to your clients easily. We bring the platform, incentives, and strategy; you bring your audience and offers. Our top-tier packages include access to our CRM
Who pays for the travel, hotel, and restaurant incentives?
Your subscription to Lead Igniter covers access to the incentive platform and the ability to issue rewards. The recipient is responsible for taxes, fees, and any travel costs not included in the incentive itself (such as airfare, transportation, or upgrades).
We work with established fulfillment partners who handle the booking process and make redemption as smooth as possible for your customers.
Are these incentives really valid worldwide?
Yes. Lead Igniter works with partners that provide incentives in many destinations worldwide, so you can reward customers and leads regardless of where they’re located.
Availability can vary by destination and offer, but you’ll have a wide range of options to choose from when structuring your campaigns.
What types of businesses is Lead Igniter best for?
Lead Igniter is designed for businesses and teams that rely on leads and appointments—such as coaches, consultants, real estate professionals, solar and home services, agencies, and sales teams.
If you run campaigns, book calls, or rely on referrals and repeat business, incentives can help you stand out, increase response rates, and close more deals.
How quickly can I start using incentives after I join?
Once you join Lead Igniter, you’ll receive access to your portal and plan, along with guidance on how to issue incentives and use them in your marketing right away.
Most members can launch their first incentive-powered campaign within a few days, and many see an immediate lift in lead volume and show-up rates.
Can I upgrade or change my plan as my business grows?
Yes. You can move from Spark to Momentum, Elite, or Enterprise as your volume and goals increase.
We designed the plans so you can start lean, prove the concept, and then scale your incentive usage as your team and campaigns grow.
Ready To Elevate Your Business?
Are you ready to stop spending money on ads that don't produce any results? Are you ready to generate more lead and close more deals? Join the Lead Igniter program today!
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